About LumeH AI Consulting

Lubabah Bakht is the founder of Lumeh AI Consulting. Based in Ottawa, she has over a decade of experience as a data-driven marketer helping businesses offline and online tools for scalable growth. Throughout her career, she has worked with more than 100 organizations—from Canadian SMEs and political campaigns to global CPG brands like Lysol, Durex, and Enfamil—across B2B and B2C environments.

Her career spans leadership roles at Reckitt, Minto Group, and Mediaforce, where she consistently delivered measurable results: generating over $20 million in customer lifetime value through strategic partnerships, increasing leads by 300% for established businesses, and driving $3.2 million in social commerce sales. At Reckitt, she managed global media trading teams, developed talent programs, and collaborated with senior leadership to shape media purchasing strategy. At Minto Group, she coached marketing teams to adopt data-driven, test-and-learn mindsets—an approach that contributed to sold-out community launches during a housing market slowdown.

She is known as a transformational leader who balances strategic vision with hands-on coaching. Colleagues describe her ability to implement frameworks that streamline workflows, reduce missed deadlines, and foster a culture of continuous learning and high performance. Clients praise her for delivering steady, measurable growth through omnichannel digital marketing and lead generation strategies.

Lubabah holds a Masters in Web Analytics, a Generative AI Fundamentals certification from Google Cloud, and is an Online Certified Marketing Professional (OCMP). Her dissertation was assessed by Avinash Kaushik, Google's Analytics Evangelist, who has endorsed her work.

At LumeH, Lubabah partners with SME leaders who want practical, results-focused guidance on adopting AI and marketing technology. She helps organizations move from assessment to implementation with clarity—ensuring solutions are tailored, measurable, and built for lasting impact.