About LumeH AI Consulting

Hellen Costa is Co-Founder of LumeH AI Consulting and an operations and change management professional with over a decade of experience helping organizations turn complexity into practical results.

Throughout her career, she has reached key milestones that reflect both scale and trust. She led multi-country operations across the Americas and Africa, managed international teams and stakeholder networks, and delivered initiatives in regulated environments where accountability and execution matter. Her work supported significant revenue growth and market expansion, including regional initiatives that achieved 300% performance growth while maintaining operational stability and compliance.

Hellen built this experience working within large public institutions, including Algonquin College and Red River College, where she was responsible for complex, multi-stakeholder programs, international operations, and performance-driven initiatives. These roles required navigating governance, compliance, and public accountability while delivering measurable outcomes.

Across her career, Hellen has delivered dozens of complex, multi-stakeholder initiatives, from early planning through execution and adoption. She is known for her ability to simplify complex challenges, align leadership and teams, and implement change in ways that respect people, processes, and day-to-day realities.

She holds an MBA in Project Management and has completed professional certifications in risk management, stakeholder engagement, scheduling, cost control, and marketing and sales—bringing structure, discipline, and follow-through to every engagement.

At LumeH, Hellen partners closely with leaders who want thoughtful, realistic guidance on where AI and automation can genuinely support their business. She helps organizations move from exploration to implementation with clarity and care—ensuring solutions are responsible, adoptable, and built for long-term value.

Lubabah Bakht is Co-Founder of LumeH AI Consulting and a data-driven marketing and technology professional with over a decade of experience helping businesses leverage digital tools for measurable growth. Throughout her career, she has worked with more than 100 organizations—from Canadian SMEs and political campaigns to global CPG brands like Lysol, Durex, and Enfamil—across B2B and B2C environments.

Her career spans leadership roles at Reckitt, Minto Group, and Mediaforce, where she consistently delivered measurable results: generating over $20 million in customer lifetime value through strategic partnerships, increasing leads by 300% for established businesses, and driving $3.2 million in social commerce sales. At Reckitt, she managed global media trading teams, developed talent programs, and collaborated with senior leadership to shape media purchasing strategy. At Minto Group, she coached marketing teams to adopt data-driven, test-and-learn mindsets—an approach that contributed to sold-out community launches during a housing market slowdown.

She is known as a transformational leader who balances strategic vision with hands-on coaching. Colleagues describe her ability to implement frameworks that streamline workflows, reduce missed deadlines, and foster a culture of continuous learning and high performance. Clients praise her for delivering steady, measurable growth through omnichannel digital marketing and lead generation strategies.

Lubabah holds a Masters in Web Analytics, a Generative AI Fundamentals certification from Google Cloud, and is an Online Certified Marketing Professional (OCMP). Her dissertation was assessed by Avinash Kaushik, Google's Analytics Evangelist, who has endorsed her work.

At LumeH, Lubabah partners with SME leaders who want practical, results-focused guidance on adopting AI and marketing technology. She helps organizations move from assessment to implementation with clarity—ensuring solutions are tailored, measurable, and built for lasting impact.